Dream weavers: 10 textile designers who are making a difference
1. Vedika Chopra, 29 and Vatsala Chopra, 32
We prioritise sustainable practices”
Launched in 2018 by sisters Vatsala and Vedika Chopra as a way to revive a slower way of life and responsible living, Veaves is now repository of amazing designs on diffident fabrics. “Veaves becomes a vessel for weaving captivating stories that intertwine the journeys of the creators, the products, and the customers who embrace them, transcending geographical boundaries,” says Vedika. The duo believes that Veaves is more than just a brand—it is a gateway to a world where tales are spun with every warp and weft. “We invite you to join us on this enchanting journey, where the loom becomes a vessel for stories that honour heritage, elevate artistry, and connect souls across the vast tapestry of humanity,” she adds.
USP: “With every thread we meticulously select, every artisan we collaborate with, and every design we create, our commitment to care shines through. We understand that the revival of this time-honoured craft requires nurturing, support, and a deep appreciation for its significance,” says Vatsala. In a world often driven by speed and convenience, the brand endeavours to slow down, to cherish the artistry and intricacy that only hand-weaving can offer.
2. Anushri Dubey, 29
“The idea is to revive traditional, crafted techniques”
“I launched ALC”VE in 2017. I had thought of building it while studying textile design from National Institute of Fashion Technology, Bangalore,” says Anushri Dubey. Being exposed to lesser known, textile-making clusters situated in small districts, drove her towards the unprivileged yet excellent craftsmen who could do wonders for the textile industry. “ALC”VE is about reviving the traditional crafted techniques of hand embroidery, hand dyeing, hand quilting and majorly textile surface manipulation techniques in modern and contemporary designs to make them more adaptable to the newer generations and simultaneously giving opportunities and provide employment for such karigars,” she says.
Read More at https://www.indiatoday.in/india-today-insight/story/dream-weavers-10-textile-designers-who-are-making-a-difference-2399771-2023-06-29