Jing Daily has released Chinese Cultural Consumers: The Future of Luxury, a report that offers a high-level overview of China’s new class of consumers, detailing their spending habits, tastes, and cultural appetites.
The Chinese Cultural Consumer (CCC) is roughly made up of highly educated millennial or Gen Z individuals who typically are very digitally engaged. While exposed to a globalized environment, they show a deeper appreciation for Chinese culture and aesthetics than previous generations. And perhaps most importantly, they spend money. According to the report, Gen Z and millennial shoppers spend an average of 42 percent of their paychecks on luxury.
Crucially, CCCs are also increasing their influence in the arts sector. “The new generation of Chinese Cultural Consumers are very savvy and have an enormous appetite for knowledge of the arts, not just coming from China but from the rest of the world as well, and that has only intensified on the digital front as restrictions on international travel have persisted,” says Sky Canaves, Content Director at Jing Daily and the report’s editor. “They are looking for creative online experiences as well as really appreciating the in-person events that they can attend.”
For arts and cultural organizations hoping to engage CCCs, here are four essential pointers to note.
Read More at https://jingculturecommerce.com/jing-daily-chinese-cultural-consumers-report-takeaways/