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Taj Reclaims Title as World's Strongest Hotel Brand in 2024 Rankings

This recognition is a testament to Taj's enduring legacy, its commitment to excellence, and its ability to resonate with discerning customers across the world. The brand's resilience and ability to adapt to evolving market dynamics have been crucial factors in its sustained success.


Indian Hotels Company (IHCL), the largest hospitality company in India, announced on Tuesday that its prestigious brand, Taj, has once again been recognized as the World's Strongest Hotel Brand by Brand Finance.

 

The 'Hotels 50 2024' annual report, produced by the leading brand valuation consultancy Brand Finance, lists the most valuable and strongest hotel brands globally.


According to the Hotel 50 2024 report, Taj has achieved a 45% increase in brand value, now standing at $545 million, making it the world's strongest hotel brand. This recognition is based on Taj's improved Brand Strength Index (BSI) score of 92.9 out of 100, earning it an AAA+ rating, the highest brand strength rating awarded by Brand Finance.

 

In addition to being the strongest, Taj is also the world’s second-fastest-growing brand. "Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation," the report noted.

 

"We are delighted for the iconic brand Taj to be honoured as the World's Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to the world," said Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL.

 

He added, "This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj."

 

Chhatwal further commented, "Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry."




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