NEW DELHI: Online channel accounted for about 45 per cent of the mobile phone sales in the country in 2020, according to Counterpoint Research.
Online sales accounted for about 26 per cent share of the global mobile phone market last year - meaning that one in four mobile phones sold was purchased online.
"Covid had a big role in this change in consumer behaviour. By major country, India showed the highest online share at 45 per cent, followed by the UK at 39 per cent and China at 34 per cent," the report said.
Online sales accounted for 31 per cent share in Brazil, 24 per cent in the US, 16 per cent in South Korea, and 8 per cent in Nigeria, as per the report.
Read More at https://timesofindia.indiatimes.com/business/india-business/online-channel-accounted-for-45-of-mobile-phone-sales-in-2020-in-india-counterpoint/articleshow/83749297.cms
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