India v Pakistan At The Cricket World Cup Is The Biggest Sporting Event In The World This Weekend
An audience that is almost ten times that of the Super Bowl. Almost a hundred times the NBA Finals. Only the World Cup Final and the UEFA Champions League Final will top it this year. And yet, in the United States, Sunday’s match will barely raise a ripple.
What we are talking about is a Cricket World Cup group stage clash between India and Pakistan, which will take place in Manchester on Sunday in front of probably the largest television audience for anything, anywhere this year. The meeting of two of cricket’s superpowers, in one of sport’s greatest rivalries, would be huge whenever it took place, but the pair meeting at a World Cup, in the home country of the game is irresistible. For a billion people, the world will stop turning and nothing else will matter.
Courtesy : Forbes