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How do traditional Chinese health supplement manufacturers target young people?


As more Chinese people start to pay attention to their health in recent years, health supplements are getting more popular than ever before. Trying to maintain health within daily life has become an attitude for many Chinese young people. Instead of getting bubble tea or coke to reward themselves after a long day’s work, many are choosing traditional Chinese herbs soaked in warm water.


According to a recently published report showcasing the Chinese health supplement industry, it is estimated that the total revenue for the industry reached 1 trillion RMB ($153 billion) last year. The average annual expenditure on health supplement products was 1000 RMB ($152) per household.

Instead of getting bubble tea or coke to reward themselves after a long day’s work, many are choosing traditional Chinese herbs soaked in warm water.

People aged between 18 to 35 years old accounted for about 83.7% of the total number. On major e-commerce platforms, honey, wolfberry, protein powder, and herbal drink are among the most popular health maintenance products for Chinese Gen-Z and millennials.


In the past, people who are trying hard to maintain health were always equal to the “aged group”, meaning parents or grandparents. It is not the case anymore – young Chinese people are taking it very seriously now. However, even though Chinese people have a long history of using traditional health supplements, there are not many staple choices in the market which can constantly attract young people.


What can be learned from other Asian supplement manufacturers when catering to the need of the young generation?


When it comes to Asian health supplements, many people will think about Japanese barley leaf products or Korean Red Ginseng products. Especially if you are a K-drama fan, it is easy to find main characters drinking a handy pack of Korean Red Ginseng extract when they need some energy boost.

Among all Red Ginseng, the most famous one is Cheong Kwan Jang. It is said that its red ginseng extract helps boost the immune system and energy level, promote blood circulation, and support memory function. With its successful marketing strategy (mainly by sponsoring K-drama) and the wide popularity of K-pop culture, Cheong Kwan Jang has attracted customers from more than 40 countries.


Read More at https://daoinsights.com/works/how-do-traditional-chinese-health-supplement-manufacturers-target-young-people/

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