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  • InduQin

China’s covid-induced fall in marriages sees firms target singles as consumption landscape evolves

A rising number of unmarried people in China caused by the coronavirus lockdowns is set to reshape the country’s consumption patterns, according to a new report.

The number of marriages in China hit a new low last year, with only 7.63 million registered, the lowest total since records began in 1986.

Chinese mothers also gave birth to just 10.62 million babies last year, representing an 11.5 per cent drop from 12 million in 2020, adding to China’s declining population worries.


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