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Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang

Nike brand ambassadors Wang Yibo and Tan Songyun have announced via statements on social media platform Weibo that they are ending their affiliation with the US sportswear giant over its stance against using cotton sourced from the Xinjiang region.

China’s biggest sneaker resale site, Dewu, known as Poizen in English, also announced it had removed all Nike products indefinitely from its platform. BoF reached out to Nike for comment but the company did not reply prior to publication.

This follows the backlash yesterday against fast fashion giant H&M when a year-old statement was circulated on Chinese social media sites, which indicated that the brand would no longer use cotton sourced from Xinjiang as its sourcing partner the Better Cotton Initiative (BCI) was not able to guarantee its supply chain was free of forced labour.

By the end of the day, H&M products had been removed from China’s major e-commerce sites, including Alibaba’s Tmall and and Chinese celebrities Huang Xuan and Song Qian had both announced their intention to cut ties with the brand.


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