The Olympic Games – a country’s unique chance to show off its infrastructure, culture, political power and sporting ability on a world stage attracting millions of eager international viewers.
The opening ceremony for Beijing 2008 alone cost an eye-watering $100 million
The 2008 Games were an opportunity to shake off incorrect assumptions that China was an inward-looking nation, weakened by years of political uncertainty. The opening ceremony for Beijing 2008 alone cost an eye-watering $100 million, with around 35,000 fireworks being used. An opening ceremony on this scale is a strong statement from any country and, for China, it meant only one thing – we are opening up and ready for business.
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