On Tuesday 29 August, Edelweiss Mutual Funds CEO Radhika Gupta praised the contributions of the women scientists at ISRO to the successful landing of the Chandrayaan-3 rover on the moon's far side. She was also out to dispel the stereotype that sari-clad women are inherently "behenjis," or simple, traditional women.
"For years, we believed a woman in a sari was a 'behenji' limited to the kitchen. When in fact there is no woman more modern than her," Gupta, a proud saree lover, wrote on X. "She can run India’s largest banks, create billion dollar companies, run the country’s finances… and yes land us on the moon. Never underestimate the power of a nari in a sari!"
She attached a video of Prime Minister Narendra Modi praising the work of women scientists at ISRO to a memo she sent out.
When an X user noted that women's accomplishments should be honored regardless of what they dress, Edelweiss CEO Radhika Gupta responded, "I speak about it because unfortunately women are tremendously judged for the way they look and what they wear. Men are not. My point is a woman’s being modern or progressive is not linked to wearing Western clothes or speaking a certain language. That’s it."
Gupta has shown herself wearing sarees to work on multiple occasions, and she has even shown off some of her mother's sarees with great pride.
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