Following a period of rapid growth and innovation, China’s internet sector has entered a new stage of development and the behaviour of China‘s Internet users have also changed significantly, both push and pull factors such as tightening regulations, an increasingly saturated domestic market with changing demographics, and geopolitical tensions driving internet companies to evolve.
The country’s digital economy is thriving, and more than one billion netizens have witnessed the development of China’s manufacturing and network power. The digital economy is developing as a tool for reorganizing production and living elements, reshaping social and economic structures, and changing global competition.
The China Internet Network Information Center (CNNIC) published its 48th statistical report on China’s Internet development on February 20, 2022. Our Alarice team has picked out the most interesting insights for your pondering in this article.
According to the report, the number of China’s internet users reached 1.032 billion in December 2021, a 42.96 million increase over December 2020, and the Internet penetration rate reached 73%.
Netizens’ total amount of time spent online has increased.
According to the “Report,” Chinese netizens’ Internet use behavior has taken on new characteristics: First off, the average amount of time spent online is increasing. Chinese netizens spent 28.5 hours per week online in December 2021, an increase of 2.3 hours from December 2020. The Internet has become inextricably linked to people’s daily lives. Second, the technology used to connect to the Internet is becoming more diversified. As of December 2021, 99.7% of internet users in China used mobile phones to access the internet, and mobile phones remain the most important internet access device; The percentages of Internet users who access the Internet via desktop computers, laptops, TVs, and tablets are 35.0 %, 33.0 %, 28.1 %, and 27.4 %, respectively.
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