Noted trends among these creators include the continued dominance of YouTube and Instagram as the primary channels. Video content takes the lead, with short video format gaining immense popularity among both influencers and their audiences. The author highlighted that the emergence of vernacular content underscores their adaptability, catering to regional language preferences.
By Gautam Reddy
https://brandequity.economictimes.indiatimes.com/news/marketing/the-emergence-of-indias-influencer-economy-in-2023/107367560
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