From ostracised outsiders to leading characters in rom coms, the increasing popularity of China’s esports industry presents a potential goldmine for savvy marketers.
Why esports?
The popularity of esports is such that even the Olympics are eyeing this modern drawcard
Esports (electronic sports) is now a major global industry that revolves around competitive gaming. Esports can be watched at live tournaments or online. Popularity is such that even the Olympics are eyeing this modern drawcard. China’s esports industry is worth hundreds of billions of yuan, with continued growth predicted in the coming years.
Viewed by some as a less traditional promotional avenue, the unique place esports holds in Chinese culture cannot be underestimated. For international companies, esports is a platform with a vast and diverse reach. Esports partnerships warrant serious consideration, especially for brands pursuing a stronger presence in the Chinese market.
Read More at https://daoinsights.com/opinions/the-branding-evolution-of-esports-in-china/
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