Chinese tourists are looking for new vacation destinations like Ski resort. China counts 1.2 millions Skiers , and they prefer to travel oversea to Ski, like Japan, or Canada.
Top Ski resort are used to shared information to Chinese tourist in 2023 after Beijing Olympic game.
China has 700 ski resorts , but most of Chinese prefer to travel overseas where the service is better, the weather less harsh (and the prices are lower)
Eileen Gu, the Chinese U.S.-born and champion skier who represented China in this year’s Winter Olympics in Beijing become so Popular.
Ski tourism is the new trend for Chinese travelers.
The amount of Chinese tourists is increasing in unprecedented numbers. Last year, around 97 million Chinese tourists crossed the border of the Asian giant and is expected a growth up to 100 milion of tourists. China has become the country which provides more tourists into the worldwide.
On social media, it is “cool” to post this kind of picture
In addition, Chinese tourists are the biggest spenders in the globe with an average of $1000 per day, and as a result of this data there is a strong fight between travel destinations across the world to attract Chinese travelers.
Skiing is Sexy on Social Media
Due their cultural convictions as “show face” and the money importance, they plan their trips around the luxury world and that is the reason why they choose destinations such Paris, Milan, London or EE.UU.
Nevertheless, there is a new kind of luxury destination that is new for Chinese tourists: the ski resort.
Ski destinations have to increase their efforts to attract Chinese travelers and one way to stimulate them is make a mental connection between luxury and ski tourism.
That is the reason why has been celebrated in Beijing an event called Ski&Style counting on the presence of resort representatives from Iceland, Switzerland, Canada, France and Japan in order to present its destinations while the audience could drink Champagne and view a runway show focused in the ski style.
Read More at https://www.chinesetouristagency.com/skiing-new-trend-chinese-outbound-tourism/