Organic Yoga Mats Are More Popular Than You Think: Here's A Success Story From Tamil Nadu

According to marketing studies by health-care experts and lifestyle product dealers, the last two years have seen a rise in the sale of organic yoga mats — a natural product that doesn’t sacrifice on style or comfort.

We bring you details on the making of organic, eco-friendly, and sustainable organic yoga mats.

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Among the many who have wanted to take up weaving organic yoga mats are Tamil Nadu’s two young engineering graduates who jumped into the earth-friendly industry “just to make a difference to society and lend a hand to making the weaving trade flourish.”

Ashok Jegadeesan, 30, and Prem Selvaraj, 28, were part of an organic workshop held recently at the arts revival boutique "Madhurya Creations" in South Bengaluru.

Madhurya deals with the restoration of nearly 75 handmade crafts to see them survive and help people turn to organic inventions.

“In our monthly organic workshop meet, we have two young and spirited professionals involved in running a weaving centre for yoga mats. Why Madhurya wanted to source yoga and meditation mats and herbal-dyed towels from Ashok Jegadeesan and Prem Selvaraj is because of their organic process of fair-trade brought in," says Bharathy Harish, Chief Co-ordinator at Madhurya.

"Their endeavour has brought in nearly 200 artisans together in the region who will benefit from a steady income, while having their family’s weaving legacy go on. All this is made possible only with passionate professionals like Ashok and Prem promoting the art, while it helps people like us turn to them to have our revival interest in crafts reach out to people,” she adds.

Last year, Madhurya Creations even helped reach out to weavers and artisans through yoga and meditation programmes across India for their well-being and to help them recuperate from the negative impact of the pandemic, as weavers have been left feeling anxious and helpless seeing their trade dwindling due to a lack of demand.

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