Mattel and the release of the doll
From a commercial and marketing standpoint, the Spring Festival, or Lunar New Year, is becoming increasingly focused on children.
Several Western toy brands have captured the emerging trend, and this year it was Barbie’s turn. Barbie has created a doll dedicated to the celebration in collaboration with Chinese stylist and designer Guo Pei and with support from the Asian Couture Federation, enhancing the most important festival on the Chinese calendar.
The Lunar New Year is a 15-day celebration marked by festive performances and lucky red decorations. On New Year’s Eve, families gather to celebrate with food, fireworks, and time-honoured traditions; and collecting Barbie Lunar New Year dolls may become a treasured tradition in future celebrations.
Barbie is a fashion doll manufactured by Mattel, Inc., an American multinational toy manufacturing and entertainment company founded in 1945. Headquartered in California, they own one of the world’s most advanced portfolios of children’s and family entertainment franchises.
Unlike last year when another doll was released, this Barbie set is definitely worth considering since it has been designed by Guo Pei, China’s only officially recognised couturier.
Read More at https://daoinsights.com/works/mattels-global-fashion-icon-barbie-has-partnered-with-guo-pei-to-create-a-lunar-new-year-doll/