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India's Tata launches "super app" in e-commerce challenge to Amazon, Walmart


MUMBAI, April 7 (Reuters) - India's Tata Group on Thursday launched its much-awaited e-commerce "super app" offering everything from apparel to air tickets in a renewed push for a slice of a fast growing market dominated by Amazon.com (AMZN.O) and Walmart's (WMT.N) Flipkart.


Tata Neu, which has been in the works for about two years, is a single platform for the group's brands, including Westside fashion, Air Asia tickets, Croma electronics, the Taj group of hotels, BigBasket online grocery and 1mg online pharmacy.


"Our aim is to make the lives of Indian consumers simpler and easier," Tata's Chairman N Chandrasekaran said on LinkedIn, adding that its joint venture airline Vistara and recently acquired Air India, as well as watch brand Titan will be available on the app soon.


The 154-year-old group, which raked in $103 billion in revenue in 2020-21, is a leading player in steelmaking, IT outsourcing and utilities but arguably best known internationally as the owner of British luxury car brand Jaguar Land Rover. It also makes cars at home under its own brand.

Read More at https://www.reuters.com/business/retail-consumer/indias-tata-launches-super-app-e-commerce-challenge-amazon-walmart-2022-04-07/

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