India's spirits sector is poised for significant global expansion, targeting a USD 1 billion export goal. The Agricultural & Processed Food Products Export Development Authority (APEDA) is leading this effort, aligning with the 'Make in India' initiative. In the recent fiscal year, exports surpassed Rs 2,200 crore, with key markets in the UAE, Singapore, and more. Notably, Diageo India plans to launch 'Godawan' single-malt whisky in the UK. Vinod Giri of the Brewers Association of India highlights vast export potential, especially in the US, Africa, and Europe.
With a burgeoning global interest in Indian spirits, the Indian government is gearing up to showcase both alcoholic and non-alcoholic beverages on the international stage, aiming for a substantial USD 1 billion (approximately Rs 8,000 crore) in exports in the coming years. The Agricultural & Processed Food Products Export Development Authority (APEDA) under the commerce ministry revealed that India presently holds the 40th position in global alcoholic beverage exports, indicating significant untapped potential.
Aligned with the 'Make in India' initiative, APEDA has set its sights on amplifying the export of Indian spirits to key overseas markets. "Our target is to achieve USD 1 billion in export earnings within the foreseeable future," highlighted a statement released by the authority on a recent Wednesday.
In the fiscal year 2023-24, India's alcoholic beverages exports surpassed Rs 2,200 crore, with major destinations including the UAE, Singapore, the Netherlands, Tanzania, Angola, Kenya, and Rwanda.
Exciting developments are on the horizon as Diageo India (United Spirits Ltd.) prepares to introduce 'Godawan,' a single-malt whisky hailing from Rajasthan, in the United Kingdom.
Vinod Giri, the Director General of the Brewers Association of India, emphasized the vast opportunities awaiting Indian products in diverse global markets. "While the introduction of single-malt whisky will bolster India's reputation as a premium whiskey producer, the real volume is expected to stem from beverages with broader appeal in terms of flavor and affordability, such as premium Indian whiskeys and rum," Giri remarked optimistically.
Giri further underscored the immense export prospects in the United States, Africa, and Europe, recommending that the government encourage states to integrate export promotion components within their state excise policies.
With a strategic focus on quality, diversity, and market positioning, India's spirits industry appears primed for remarkable growth on the global stage.
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