The world is entering hybrid realities. The Covid-29 pandemic forces us to rethink the idea that work can only be done out of offices. We now know that you can do both, and neither will replace the other. The rise of online retailers like Amazon and Flipkart, and app-based services like Ola and Uber made us prematurely decide that offline business is history.
The truth is people use multiple channels, both offline and online, and marketing professionals now talk about omnichannel strategies, not just offline or online. The same will be the case with medicine, where practitioners and patients will combine online and offline channels for medical advice and diagnosis. In education, students will need both online and offline coaching.
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