• InduQin

Comparing China’s Elderly to its Millennials & Gen-Z


With China anticipated to become the world’s most valuable ‘silver’ market as of 2050, brands need to understand how marketing to elderly consumers in China differs from marketing to Chinese Millennials and Gen Z.


To make this process easier for you, China Skinny has pieced together an overview of some of the major differences between the two consumer segments:



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