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Byju’s named official sponsor of Fifa World Cup 2022 in Qatar

New Delhi: Edtech unicorn Byju’s has been named an official sponsor of the 2022 Fifa World Cup in Qatar.

The company will now be able to use the Fifa World Cup logo, badge, and assets to build unique promotions and distribute them to football fans all around the world. As part of the partnership, Byju's will also offer educational content for young fans.

“Fifa is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like Byju’s, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, Fifa’s chief commercial officer.

The Fifa World Cup 2022 will take place from November 21 to December 18.

Byju Raveendran, the company’s founder and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport.”

“Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at Byju’s hope to inspire the love of learning in every child’s life through this partnership,” he added.

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