Masters of science in information technology, MBA, B Tech in electrical engineering, computer science, packaging, robotics, automation engineering, or bachelors in computer application — these are the backgrounds of most shop-floor employees of the two recently unveiled company-owned stores of Apple in India.
Some are even educated in foreign institutions like Cambridge or Griffith University, and then there are some expats managing the show who have been internally transferred from Apple store operations in Europe or the Middle East, reveals the Linkedln accounts of several employees. And almost all are experienced!
In the not-so glamourous world of on-the-ground retail jobs in India, Apple seems to be charting a new course. Industry executives said Apple is paying packages of well over ?1 lakh per month, which is more than 3-4 times the compensation in a similar role in other electronic stores.
Apple has hired over 170 employees to manage its two stores — called Apple BKC in Mumbai and Apple Saket in New Delhi — and have trained them to global customer service levels. The BKC store has employees who can speak 25 different languages, while the Saket one has employees from 18 states who collectively speak more than 15 languages.
Apple did not respond to queries for this story till Friday press time.
Analysts said Apple wanted to create the premium experience reflected in their hiring.
"It’s the magic of Apple to pull talent which is why there are so many engineers and well qualified employees working there. It’s there globally for Apple, and they can afford such employees. Also, retail is a good starting point for several global organisations before they move to higher roles which Apple can replicate in India,” said industry researcher I DC India associate vice-president Navkendar Singh.
Read more at: https://economictimes.indiatimes.com/epaper/delhicapital/2023/apr/22/satet-news/apple-store-employees-in-india-are-highly-qualified-well-paid/articleshow/99677310.cms