• InduQin

A Humble Fabric Helped India Fight British Rule. Now It's Big Business.


MUMBAI, India — In a blink-and-miss-it moment at the recent launch of Kourtney Kardashian’s wellness website Poosh, a small but significant connection to Mahatma Gandhi went largely unnoticed.  An iconic Indian textile emblematic of Gandhi’s struggle against colonial rule made a guest appearance on the site dedicated to “Kourt’s Morning Rituals” that features more than a few scantily-clad photos of the reality TV star.


“Gandhi and Kardashian? It’s quite a contrast,” says Delhi-based textile and fashion designer Gaurav Jai Gupta who founded label Akaaro in 2010.


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