MUMBAI, India — In a blink-and-miss-it moment at the recent launch of Kourtney Kardashian’s wellness website Poosh, a small but significant connection to Mahatma Gandhi went largely unnoticed. An iconic Indian textile emblematic of Gandhi’s struggle against colonial rule made a guest appearance on the site dedicated to “Kourt’s Morning Rituals” that features more than a few scantily-clad photos of the reality TV star.
“Gandhi and Kardashian? It’s quite a contrast,” says Delhi-based textile and fashion designer Gaurav Jai Gupta who founded label Akaaro in 2010.