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Starbucks’ New “Star Study Room” Service: A Cozy Third Space for Modern Lifestyles
Starbucks China’s new “星子自习室” (Star Study Room) in Guangzhou and Shenzhen offers free Wi-Fi, power outlets, and water—no purchase or reservation needed. This cozy workspace expands Starbucks’ “third space” concept, bridging work and relaxation. With over 38 million Weibo views, it’s a hit online, featuring a giveaway for social media posts. The initiative counters competition from budget chains like Luckin Coffee while boosting food and drink sales. Starbucks is evolving into
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