This Hong Kong CEO from a billionaire family is reinventing hotels for millennials

When Sonia Cheung became Chief executive of Hong Kong - based Rosewood Hotel Group, she had a particular type of traveler in mind: herself.

Cheng was 30 at the time when one of her family’s businesses, New World Hospitality Group, bought Rosewood from its Texan owner for $229.5 million in 2011, and appointed her CEO. She wanted to turn it into a brand that would appeal to affluent younger consumers. Having grown up in her family’s hotel business — the Chengs are worth an estimated $22.5 billion, according to Forbes — she had traveled a lot and started her career as an investment banker in New York and Hong Kong.

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