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Modi’s Atmanirbhar Bharat call lifts sentiment for Indian brands but a major roadblock still exists

Pent-up demand in the market has significantly supported the sales of consumer durables this festive season, and consumers are more inclined towards Indian brands this time. After Prime Minister Narendra Modi’s call for Atmanirbhar Bharat, many Indian brands have witnessed a rise in demand. “We saw a spike in sales and people were looking for Indian brands. We got a lot of support, and still, we are getting it for being an Indian brand,” Arjun Bajaj, Founder, Shinco India, told Financial Express Online. The government’s self-reliant call has managed to change public sentiment towards Indian brands.

“The government has already taken action by putting a ban on Completely Built Units (CBUs) as everyone needs to start supporting Make in India,” Avneet Singh Marwah, Director and CEO, Super Plastronics – a Kodak brand licensee, told Financial Express Online. Due to the pandemic and the ongoing tension between India-China, the consumers have become aggressive and have started preferring our very own, non-chinese brands, Marwah added.

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