• InduQin

Made-in-India tag for Flipkart brands



Walmart-owned Flipkart has moved a substantial proportion of its manufacturing and sourcing for inhouse brands from China and Malaysia to India over the past year, helping to cut costs and comply with the government’s Make in India initiative. That’s helped Flipkart reduce prices of private label products sold across 300 categories on its platform.

“About two years back, almost 100% of our electronics came from China,” said Adarsh Menon, head of private label business at Flipkart. “Today, that number would be less than 50%. When we launched our furniture brand, the entire range was sourced from Malaysia — now that’s down to less than 50%.”


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