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INS wants Google India to compensate newspapers, share ad revenues


The newspaper industry has asked tech giant Google to compensate newspapers for use of the content published by the newspapers, and share 85% of advertising revenues earned on their content.


In a letter to Google India country manager Sanjay Gupta, the Indian Newspaper Society (INS) has pointed out that Google must pay for news generated by the newspapers, which employ thousands of journalists - at a considerable expense - for gathering and verifying information.


Over the past year, publishers across the world have been raising the issue of fair payment for content and of proper sharing of advertising revenue with Google.


The society noted that Google has recently agreed to better compensate and pay publishers in France, the European Union and in Australia.


INS pointed out that while advertising has been the financial backbone of the news industry, newspaper publishers are seeing their share of the advertising pie shrinking in the digital space, even as Google is taking a giant share of advertising spends, leaving publishers with a small share.


"Publishers are also facing a very opaque advertising system, as they are unable to get details of Google's advertising value chain,” INS wrote. "The Society insisted that Google should increase the publisher share of advertising revenue to 85%, and also ensure more transparency in the revenue reports provided to publishers.”


Read more at: https://economictimes.indiatimes.com/industry/media/entertainment/media/ins-wants-google-india-to-compensate-newspapers-share-ad-revenues/articleshow/81210765.cms

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