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India D2C Commerce Poised For Growth


E-commerce in India is on a growth path and there is tremendous room for expansion; online retail sales account for just 1.6% of retail sales in India, according to the World Bank, compared with 15% for China and around 14% globally.


Like most e-commerce markets around the world, much of the attention has been focused on India's e-commerce marketplace platforms, notably Walmart's (NYSE:WMT) Flipkart, Amazon (NASDAQ:AMZN), and newcomer Reliance JioMart, the e-commerce arm owned by India's most valuable company by market capitalization Reliance Industries. However, as the e-commerce market matures and consumers become increasingly comfortable shopping online, new growth opportunities are expected to unfold, opening the doors for growth to a new wave of e-commerce related businesses. One such area is direct-to-consumer (D2C) e-commerce which is gaining traction in the United States.


D2C commerce has been growing by double-digit rates over the next few years, and according to nchannel.com, as much as "81% of consumers plan to shop direct-to-consumer brands within the next five years."


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