How this Indian hotel chain plans to conquer the China market
For many foreign firms, China’s market is a notoriously tough nut to crack.
Tech giants such as Amazon, eBay and Uber — which have a significant market presence in the United States — all called it quits on China after finding themselves unable to survive the cutthroat competition with local firms there.
But Indian budget hotel chain, On Your Own Rooms, managed to be the exception to the rule.
The Softbank-backed hotel start-up was founded in India in 2013, and has since grown to become one of South Asia’s largest hotel and accommodation chains.