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China’s Gen-Z Tourists: What You Need to Know

China’s Generation Z travelers have been a driving force behind China’s domestic travel recovery, and when outbound travel starts again, they will definitely be emerging as a demographic group that’s more important than ever. Get to know this generation, their top tourism trends, and the best ways of attracting young Chinese tourists.

How big is China’s Gen-Z market?

In China, generations are most commonly defined by decades or half-decades, with “post-95s” and “post-00s” born between 1995-2009, and corresponding with “Generation Z” in the west. Based on 2019 statistics on Chinese population distribution and size, there are around 226.8 million Chinese in this age group, or 16.22% of the population.


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