Cannes Lion entries down as China and India step up
Two new categories have been launched this year. The Creative Strategy Lions, which recognize strategists and planners, which received 848 entries, while the Entertainment Lions for sport has received 702 entries.
The festival has seen a year-on-year increase in engagement from two key markets entry numbers from China have increased five percent, and India was eight percent. Award entries from brands have increased substantially year-on-year.