An international report on Ayurveda trends conducted by Market Research Future (MRFR) this year predicts that the global Ayurveda market is poised to increase by 2023. The over 3,000-year-old Indian Ayurveda system offers a unique approach to healthcare through collaboration of body, mind and spirit.
The main driver for this growth, says the report, is an “increasing reliance on organic and herbal treatment procedures with the belief of having no or less side effects.” Ayurveda practitioners use natural herbs for preparation of concoctions that possess healing properties. Increased research in the field of Ayurveda, along with collaboration with technologically advanced techniques, are some of the other factors that are fueling the growth of the global Ayurveda market.