Sellers at Amazon.in witnessed their biggest Great Indian Festival (GIF) festive sale, enabling them to reach millions of customers across all corners of the country amid the pandemic. The month-long GIF began on midnight of October 16 with Prime Early Access and opened up for all customers on October 17.
Sellers from 6,387 pin-codes received orders; 1 out of 2 sellers saw their biggest day of sales. Amazon said close to 600 sellers saw more than Rs 1 crore in sales and nearly 6,500 sellers saw more than Rs 10 lakh in sales. A significant chunk of customers came from Bharat (tier-2, tier-3 cities and rural parts of the country) to shop on Amazon. The company said it received orders from 99.3 per cent of India’s pin-codes.
Amazon.in is battling Walmart-owned Flipkart and Reliance's JioMart in India's booming online retail market.
“We added lakhs of direct and indirect jobs and enabled tens of thousands of local stores and service partners across 350 cities who witnessed their most successful business month of the year,” said Manish Tiwary, vice president, Amazon India. “We are delighted and humbled that Amazon.in is not only trusted by customers and small businesses alike, but is also playing a role in helping our partners drive back economic growth in India.”