After 50M RMB Flood-Relief Donation, This Chinese Brand Saw 52-Fold Sales Increase
If you haven’t heard about the Chinese sportswear brand Erke, then we’re here to bring you up to speed.
After the company announced its 50 million RMB (around 7.71M USD) donation of flood relief supplies for Henan last Wednesday via its official account on the Chinese microblogging platform Weibo, it has received tremendous support from Chinese netizens.
The Weibo post has racked up more than 9.5 million likes at the time of writing, and related topics have been topping Weibo’s trending search list ever since. The hashtag for Erke’s Weibo has garnered 1 billion views.
“Wow, I thought you were going out of business, but you donated so much,” reads the most upvoted comment under the topic.
It’s true that Erke, founded in 2000 and headquartered in Xiamen, Fujian province, hasn’t done very well over the past few years compared to other domestic sports brands.
According to Sina Finance, Erke only achieved a revenue of 2.8 billion RMB in 2020, whereas Li-Ning made 14.4B RMB and Anta had 35.5B RMB in sales. The latter two companies have also made donations to support those affected by the Henan floods, worth 25M RMB and 50M RMB, respectively.
Read More at https://radiichina.com/sportswear-flood-relief-donation/