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44% Of Global eCommerce Is Owned By 4 Chinese Companies


58% of global e-commerce is concentrated in just six companies. And just four Chinese companies account for almost half of global digital sales.


Global e-commerce reached $3.4 trillion last year, according to a new report from Activate Consulting. Thousands of brands and retailers divvy up just 37% share of that, while six giants who are mostly Chinese companies vacuum up more than half of the pie. One key reason: retail in China is simply much more digital than it is in Europe or North America.


The biggest digital commerce companies, with the percentage of the global e-commerce market that they own:

  • Taobao.com: 15%

  • TMall.com: 14%

  • Amazon: 13%

  • JD.com: 9%

  • Pinduoduo: 4%

  • eBay: 3%

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